Disruptive Technology Challenges the Traditional Business Directory

13 AUGUST 2013, MELBOURNE, AUSTRALIA
Summary
DesignQuotes, a quote comparison marketplace, is challenging the traditional business directory with a platform for verified reviews and a ranking system for intelligent recommendations.

Businesses that rely on the traditional business directory to promote themselves online have come under fire recently for fake reviews and the ACCC is investigating. The founder of Design Quotes, an online creative services marketplace, explains the issue and what his company has been doing to help solve the problem for the creative services industry.

“According to the WA Commissioner for Consumer Protection Anne Driscoll, seven out of 10 people rely on the web for business reviews.The big business directories out there allow anyone to review a business without actually knowing who the person is or if they’ve even been a real customer. This lead to a phenomenon called Astroturfing where fake reviews and testimonials are posted to boost the businesses sales. We’ve built a platform that allows only real verified clients to submit reviews of the services providers they have worked with. Clients submit their project requirements to us and we track which service provider they work with. When the project is complete, we ask the client to review the service provider so we know exactly who wrote it.”

DesignQuotes as a platform helps to connect businesses with local creative service providers such as web designers, graphic design and online marketing professionals. Instead of just listing businesses with a pay-the-most and get-the-most model, DesignQuotes uses the verified review data to rank the best service providers.

“When businesses come to our website looking for service providers we capture a whole lot of information about their project and use this to match them with the perfect provider. For example if someone needs a website with ecommerce, some SEO keyword research and a Google AdWords strategy, our software recommends providers that have proven experience in those areas using review data, certifications and contributions to our community blogs. Not only are we helping to solve the problem of unverified reviews, we’re also making really intelligent recommendations about which service providers have the right combination of skills for every unique project.”

Small business owners interested in finding and comparing local web designers, graphic designers and online marketing professionals can visit www.designquotes.com.au. Service providers interested in joining the marketplace to get more clients can visit www.designquotes.com.au/sign-up
Quotes
"According to the WA Commissioner for Consumer Protection Anne Driscoll, seven out of 10 people rely on the web for business reviews.The big business directories out there allow anyone to review a business without actually knowing who the person is or if they’ve even been a real customer. This lead to a phenomenon called Astroturfing where fake reviews and testimonials are posted to boost the businesses sales. We’ve built a platform that allows only real verified clients to submit reviews of the services providers they have worked with. Clients submit their project requirements to us and we track which service provider they work with. When the project is complete, we ask the client to review the service provider so we know exactly who wrote it." Daniel Duckworth
"When businesses come to our website looking for service providers we capture a whole lot of information about their project and use this to match them with the perfect provider. For example if someone needs a website with ecommerce, some SEO keyword research and a Google AdWords strategy, our software recommends providers that have proven experience in those areas using review data, certifications and contributions to our community blogs. Not only are we helping to solve the problem of unverified reviews, we’re also making really intelligent recommendations about which service providers have the right combination of skills for every unique project." Daniel Duckworth
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About DesignQuotes

DesignQuotes is a services marketplace that helps small businesses compare quotes from local web designers, graphic designers and online marketing professionals (www.designquotes.com.au).


DesignQuotes provides creative service providers with a simple way of promoting themselves online without expensive marketing costs.